Experienced Professional Team

Two decades of expertise and professionalism. Integrating creativity and technology to drive your growth through digital media operations, platform development, and Japan-China business support.

Leveraging AI technology to deliver the best Japan travel experiences to Chinese-speaking communities worldwide

Message from the CEO

Joseph Lei
Shuinsen Captain

Joseph Lei

I have accumulated experience in three fields: SNS media operations, product design, and IT management.

In 2005, after graduating with a degree in Electronic Information Engineering, I founded the Japanese gaming community "Sengoku.cn." Over 10 years of BBS operation, it grew to over 230,000 registered users, becoming the largest Chinese-language community for Japanese Sengoku-era gaming culture with users worldwide. As an administrator, I reviewed over 30,000 posts about Japan and became known as a "Japan expert" by many.

Leveraging this experience, I launched official accounts including "Japan Stories" in 2014, and established "Shuinsen Company" in China in 2015. I focused on sharing Japan-related entertainment information and supporting marketing for companies in both Japan and China. Between 2014 and 2024, I reviewed over 3 million user comments on social media, gaining deep insights into the voices and needs of Japan enthusiasts.

Over approximately 20 years, I have continued studying Japanese aesthetics and business cases, and through entrepreneurship, have honed multifaceted skills including product planning, platform operations, IT development, talent development, and team management.

Our goal is to connect Chinese-speaking communities worldwide from our base in Japan, making travel to Japan and subsequent shopping more enriching and convenient.

As a cross-border organization, we aim to share the charm and value of Japan and expand new possibilities together with you.

We look forward to working with you.

CEO, Shuinsen Overseas Development Co., Ltd.

Joseph Lei

Our Team

Journey from China to Japan

The Shuinsen team consists of talented individuals from diverse backgrounds.

We are dedicated to providing high-quality Japan travel services to Chinese-speaking communities worldwide with professionalism and innovative thinking.

Each photo captures our journey and growth trajectory.

Set Sail with Shuinsen

Join us in embarking on a new voyage in the AI era. If you are passionate about Japanese culture or have unique insights into AI technology, we welcome you to our team.

Growth Opportunities

Grow together in the rapidly developing AI industry

Flexible Work

Work style combining remote work and offline collaboration

Multicultural

International work environment integrating Japanese and Chinese cultures

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